Why Ethiopia Is One of Africa's Most Underrated Travel Destinations (And Why You Should Visit Before Everyone Else)
A sk ten well-travelled people to name Africa's must-see destinations, and you'll hear the same five countries on repeat. Safari in Kenya. Wine country in South Africa. Pyramids in Egypt. Somewhere in that list, Ethiopia rarely gets a mention — and that's one of the stranger blind spots in modern travel. Because Ethiopia isn't a "hidden gem" in the tired, overused sense of that phrase. It's a country with eleven churches carved directly out of solid rock, a UNESCO mountain range higher than almost anything else on the continent, and tribal communities in the Omo Valley living much as they have for centuries. It was never colonized. Its calendar runs roughly seven years behind the rest of the world. It gave the world coffee. And most travellers still can't point to it on a map. That's not a knock on Ethiopia. It's an opportunity — for the traveller willing to go before it becomes the next name on everyone's list. An Ancient Civilization Hi...